Meet YouTube Go, a new app with the lofty ambition of taking YouTube to places with limited internet connectivity. The app will first roll out to Indian users before being introduced to the broader world.
With the YouTube Go app, save videos for offline viewing with the option of choosing the quality and file size to ensure the amount of data needed.
But what’s innovative is the feature of sharing videos with nearby users without using even a single byte of data.
In an op-ed piece that appeared in the Economic Times today, Google CEO Sundar Pichai wrote, ” In an increasingly mobile-first world, India gives us early insights into the future of internet. Moreover, we learned the issues Indians may have with connectivity and data constraints can be universal.”
The YouTube Go app builds on the smart offline feature Google had unveiled earlier this year in India. The smart offline feature allows Google to take advantage of low data rates that certain ISPs provide during certain times of the day and make the most of it. When on the subsidized data rates, YouTube automatically downloads queued videos so that you can watch them offline the next day. So far, only Airtel and Telenor supports the smart offline feature in India.
But with YouTube Go, the need for having a data connectivity at all can be forgone. With the option of locally sharing videos from one mobile to another, videos can be accessed without consuming even a single byte of data.
Considering how India is still lagging behind in terms of access to high-speed internet, the YouTube Go app will definitely see a surge in traffic for the video-streaming platform.