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HTC to make fitness wearables with Under Armour

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Fitness brand Under Armour has officially teamed up with HTC for the launch of a new series of wearables, a press release said. While no hardware was announced, the two companies hope to launch the wearable in the coming months. The announcement was made during the ongoing Consumer Electronics Show (CES) in Las Vegas.

This can be perceived as HTC’s intentions to jump into the wearables segment with the company expected to launch smartwatches in 2015 as well. The company is currently focused on smartphones, but the launch of wearables could offer a new stream of revenue for the Taiwanese manufacturer. HTC launched the RE Camera accessory last year as a GoPRO competitor with an aggressive price tag

HTC’s executive director of global marketing, Jeff Gattis confirmed that the company will have connected entertainment devices, fitness wearables and home products launching this year in addition to new smartphones and tablets. So it seems like the company has a lot on its plate for this year.

The company has also announced a couple of smartphones at CES, so it hasn’t solely focused on this newly forged partnership with Under Armour. The wearables will be paired with the UA Record app which is available as a Nike+ rival on both Android and iOS app markets.

Both companies have reiterated that there will be multiple wearables launching under their wing, so 2015 could prove to be quite exciting for fitness enthusiasts. HTC has hinted that it might be looking to add social features on these wearables to connect with the masses. Pricing could be crucial for HTC and Under Armour if they want these new wearables to have any sort of an impact on the market. The likes of Fitbit and Jawbone currently dominate the fitness wearables segment.

[PC Mag]